It’s very common for people to not know exactly how to pronounce JOJOBA. In fact we get that question ALL THE TIME! Do not feel bad if you’ve been wondering how to pronounce jojoba or have been pronouncing it differently. We hear all manner of pronunciations and see all manner of spellings; from jajoba, jojaba, jojobo, jobajoba, jobola, jobalo, ojoba, to a very French sounding Zho-Zho-Ba once (which we LOVE by the way) and then there are variations that like hoho oil and jakoba. By far the most common misspelling of jojoba is jajoba.
We are a US company (proudly located in Washington, Maine) so we use the American English pronunciation for Jojoba (/həˈhoʊbə/), which is “ho-ho-ba” (see below for a more in depth explanation on the US pronunciation of Jojoba).
This is not the only accepted way to say it, in fact Jojoba is pronounced differently around the world. Some cultures and languages use the J sound – the farmers in Israel that grow our jojoba seeds pronounce it Jo-Jo-Ba, like Jujube (though they are not the same, regardless of how many stock images of jujubes are labeled as jojoba).
We get so many people asking how to pronounce jojoba that one of the reasons we branded our Jojoba as HobaCare is to help spread the word on how Jojoba is pronounced in the United States. Now you see it and you’ll always know!
Now that you’ve learned how to pronounce jojoba in American english, you may be wondering why it is pronounced this way and not with a normal J sound? Jojoba is native to the desert southwest, so Jojoba is pronounced with the Spanish J – which sounds like our H. We often tell people to think of Santa in order to remember the pronunciation “HO-HO-BA”. Though, now that you know, when you see our bottles you will remember exactly how to pronounce it!
However you choose to pronounce or mispronounce jojoba (see fancy French version above that we LOVE and sometimes use in around the office for fun), it doesn’t change the amazing benefits for your skin, scalp, and hair. With close to 30 years of experience from farming to processing to distributing, we are your Jojoba Experts! See our blog for some of the many uses including, skin, scalp, hair, pets, etc.
Now that you can pronounce jojoba like an expert, you may be wondering what exactly it is? The botanical name of jojoba is Simmondsia chinensis (start looking for that on natural beauty products). It has many other common names, including deer nut, wild hazel, goat nut, quinine nut, coffeeberry, among others. It’s native to the desert southwest of the United States.
Jojoba is a medium sized shrub, commercially it is grown in rows and harvested with nets. The plant blooms with lovely yellow blooms which produce brown seeds (not nuts which if why they are safe for those with nut allergies), that mature and fall off the shrub. These seeds are gathered, screened to remove debris, then expeller pressed, filtered, UV treated and then it’s put into the containers to go to market. For more in depth information about jojoba see our What is Jojoba? page.
Since we are directly connected to the farmers, we offer premium jojoba in all sizes and quantities. From the 1 fl oz travel size, small personal size bottles, gallons for professionals, 55 gallon drums for manufacturing and we can even provide shipping containers filled with 55 gallon drums.
If you want to watch a funny video featuring Steve Martin and the various pronunciations of jojoba, check out this video.